The short answer
It does the job it claims and the price is hard to defend unless texture spray is the product you reach for most. $83 a can is straightener money for something you spray into second-day hair.
The thing that decides it is not the price. It is the scent, which is strong, distinctive, and the single most common reason people either repurchase forever or give the can away.
What it is for
Adds grit and volume to second-day hair without the crunch cheaper texture sprays leave behind. It's $83 a can, and the signature scent is strong enough that some people can't wear it.
Texture spray solves a specific problem: clean hair that is too slippery to hold a style. Grip is what it adds, and grip is why a claw clip stays in and why a bun stops sliding down the back of your head by lunchtime. On fine hair it is a volume product. On thick hair it is mostly a grip product.
The crunch point is real and worth understanding. Cheaper texture sprays achieve hold with more polymer, which is what leaves hair stiff and slightly sticky. This one is softer to touch afterwards, and buyers rate it 4.5 / 5.
On very long hair, expect fewer uses per can
Every product that gets sprayed along a length rather than dabbed on one spot scales with how much hair you have. Hip-length hair needs several passes to cover what shoulder-length hair covers in one, so the real cost per can rises with your hair. That is arithmetic rather than a complaint, but it does change the maths on an $83 bottle.
If what you actually want is volume at the root on wash day, a dryer and a round brush get you there without an aerosol, and the tools last years. We compared the ones worth owning in hair tools by budget.
The honest case for buying it
You wash your hair less than daily, you style it up most days, and you already know cheap texture sprays leave your hair feeling like straw. In that situation this is the product doing the most work in your routine, and $83 spread over months of daily use is a defensible spend. The $349 straightener sitting one shelf over gets used less often than this can would.
The honest case against
You want it because it is on every shelfie. The scent is not optional and not subtle; if you are sensitive to fragrance, this is a non-starter regardless of how it performs. And if you wash daily, you are spraying grip into hair that is about to be washed out, which is the most expensive way to buy volume.